SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ๐ Rumours circulate of Apple planning to launch their AI search engine next year. The report suggests that this new technology will be powered by Google, and will integrate with Siri โ๏ธ Google must end exclusive search deals and share search data with competitors, according to the results of the DOJ antitrust trial. The judge also decided that Google does not have to...
9 days agoย โขย 7 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ๐ก๏ธ The Google August 2025 spam update begins rollout. The update launched on 26 August 2025, and there have been some early reports of further impact on sites affected by the previous update in June. ๐ Traditional search isn't declining, despite the growth of AI search. A Sparktoro study found that 95% of Americans continue to use traditional search each month. AI tool...
16 days agoย โขย 6 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ๐ AI Mode expands to over 180 countries. With this expansion come new agentic features for restaurant reservations and the ability to share search results. Users can then pick up the shared search with follow up questions. ๐ Googleโs Knowledge Graph saw its largest contraction in a decade in June: a two-stage, one-week drop of 6.26% โ over 3 billion entities deleted,...
23 days agoย โขย 4 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ๐ฐ Google launches a new Preferred Sources feature. This feature lets users choose which publishers appear the top of search results. Google also recommends adding 'Add as a preferred source' button to your site. โ๏ธ Google launches Flight Deals, a new AI-powered featured in Google Flights. This new tool uses a conversational chat interface to save travellers money on their...
about 1 month agoย โขย 6 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ๐ธ Google confirms ads coming to AI Mode. A leaked document explains that ads will be based on the wider context of the conversation, not just the current query. So far, ad formats eligible for AI Mode include Text & Shopping ads. ๐น Google tests a new AI-powered version of Google Finance. This new page provides visualisations and an AI chatbot to access real-time data and...
about 1 month agoย โขย 5 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ๐ Google AI Mode launches in the UK. After launching in the US and India, AI Mode launched in the UK on 28 July 2025. Users have reported a slow rollout but at the time of writing, it appears to be widely rolled out to most users. ๐๏ธ Google recommends that your ecommerce site be compatible with AI agents. With the potential of an agentic web just around the corner, John...
about 1 month agoย โขย 7 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ๐ Google launches the Google Trends API. This API is available for early testers and allows users to compare & merge different trends with consistently scaled 'search interest' data, rather than individual scales on the Trends website. ๐ Google launches an MCP for Google Analytics 4. A Model Context Protocol (MCP) server enables users to "chat with their data" by directly...
about 2 months agoย โขย 5 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know โ
The June 2025 Core Update completed its rollout on 17 July 2025. This appears to have been a relatively quiet core update compared to some of the more volatile recent changes. ๐ต๏ธ OpenAI launches ChatGPT agent. This is one of the first major demonstrations of the "agentic web" future that many experts are predicting. ChatGPT was able to browse, compare and order a roast...
about 2 months agoย โขย 6 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ๐ธ Content on professional Instagram accounts is now indexable by Google by default. This reinforces the importance of being consistent across both social media and organic search. ๐ Both OpenAI and Perplexity announce their own web browsers. This is hugely important, as it is likely that user data mined from browsers will play a vital role in the future of managing the...
2 months agoย โขย 6 min read