SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🍏 Apple confirms that Gemini will power Siri and Apple Intelligence in the future. This new partnership comes after months of speculation as well as legal issues over Google and Apple signing exclusivity deals. 🧠 Gemini introduces Personal Intelligence, a way to connect Gemini to other Google apps for more personalised suggestions. Launching in beta in the US, Personal...
10 days ago • 6 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🛒 Google announces Universal Commerce Protocol, a new standard for agentic commerce,. UCP will allow agents to discover and purchase products more easily and will add new checkout features to AI Mode and Gemini. 🧑💼 Google announces Business Agent, a "branded AI agent" that can answer questions on behalf of retailers. This feature launches with eligible US retailers today...
17 days ago • 7 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward Top 10 SEO stories of 2025 📊 New features were added to Google Search Console including query groups, social channels and AI-powered configurations. GSC continues to be an essential tool for SEOs and these additions help expand its capabilities. ❇️ AI Mode launched in May 2025 and has since expanded to over 200 countries and 35 languages. AI Mode also introduced agentic search to Google and could...
24 days ago • 3 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 👨⚖️ Google sues SerpApi over unlawful scraping of search results. Google accuse SerpApi of using tactics like cloaking and dynamic crawler names to escape security measures and reselling the scraped content to users. 🤑 8 million users' AI conversations sold by Chrome extensions. These extensions harvested AI conversations via script injections and sold user data, despite...
about 1 month ago • 4 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ⚠️ Google's December 2025 core update begins rolling out. As is tradition, Google announces their latest core update just in time for Christmas. The rollout began on 11th December 2025 and may take up to 3 weeks to complete. 📊 Google introduces social channels in Google Search Console. This allows users to find clicks, impressions and trending data in the GSC Insights...
about 1 month ago • 4 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 📊 Google Search Console adds an AI-powered configuration to Performance report. This feature allows users to create filters and comparisons using natural language. LLMs may hallucinate so don't blindly trust these insights! 🌐 Google's Year in Search shares the most searched terms of 2025. Top global searches include AI tools such as Gemini and DeepSeek and the AI-generated...
about 2 months ago • 4 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🛍️ OpenAI adds shopping research features to ChatGPT. These new features help users build buying guides and comparison tables for products with higher accuracy than previous models. 📍 Google Posts can now be scheduled and published across multiple locations. These are two features local SEOs have been asking for a long time and will make keeping your Google Business...
about 2 months ago • 4 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ✨ Brand query filters added to Google Search Console. Brand and branded traffic has been a particularly hot topic in SEO recently so this is a very welcome addition to GSC. ☁️ Cloudflare outage causes server errors across the internet. In case you somehow missed the Cloudflare outages, you may notice the server error reports in Google Search Console. ✈️ Google launches...
2 months ago • 4 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🛍️ AI Mode expands shopping features to include conversational queries and agentic checkouts. With agentic checkout, users can create alerts to buy a product once it drops within their specified budget. 🏷️ Google Search Console annotations may finally be rolling out. This much-requested feature was tested back in May and now users are reporting a wider rollout. Fingers...
2 months ago • 4 min read