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Core Updates SEO Newsletter

Weekly SEO updates from Mark Williams-Cook

The Core Updates newsletter is written by Mark Williams-Cook, a veteran SEO who is Digital Marketing Director at Candour, Founder of AlsoAsked and organiser of SearchNorwich. Over 40,000 SEOs follow Mark's 'Unsolicited #SEO tips' on LinkedIn, which has now been wrapped up into the Core Updates newsletter, along with an overview of weekly news and the current episode of the Search with Candour episode, hosted by Jack Chambers-Ward.

Featured Post

📰 Core Updates: Google blocking California news links and Quora dominating health SERPs [15 Apr]

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 📰 Google has begun blocking links to California news outlets from search results in a protest to a proposed law that would require large online platforms to pay a ‘journalism usage fee’. 📊 A 1,000 keyword analysis of health symptom searches in Google, many covering serious concerns, has shown Quora is the second most prominent site, where it's easy to find spammed, copied...

about 14 hours ago • 5 min read

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 💸 Google is considering charging for AI-powered search features, exploring options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI. 🤖 Google has begun Search Generative Experience (SGE) trials in the UK with a small proportion of logged-in UK users seeing an AI-generated overview at...

8 days ago • 6 min read

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🤖 Google SGE has started public tests for users who have not opted into the Google Seach Generative Experience labs feature. A small subset of US search traffic will see AI overviews for some queries. 🦹♀️ The March 2024 Spam Update finished rolling out on 20th March, 15 days after starting on 5th March. The second part of the update that targets "abusing authority" sites...

22 days ago • 5 min read

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🧑⚖️ Excerpts from Google’s Anti-Trust trial have been written up by Ethan Lazuk, highlighting interesting points relating to SEO, including the search engine's reliance on user data decreasing as language processing is improving. 🕷️ A Google exploit that exposed various website variables including non-public metrics used for ranking is currently being fixed by their...

29 days ago • 5 min read

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ⏰ On 5th March Google released two updates; a core update and a spam update. Google says these are more significant than previous updates and will take approximately one month to roll out. 🗑️ Google's definition of spam has been expanded to specifically include websites which are "created primarily to match very specific search queries". This likely means the AI-generated...

about 1 month ago • 6 min read

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ⏰ The Internet Archive website appears to have been penalised by Google due to thin adult affiliate pages with it dropping from an estimated 8M monthly organic visits to 1M according to Ahrefs. 📰 Google is paying publishers to test unreleased Gen AI platform in a deal that means independent publishers must publish 3 stories per day, in exchange for a 5-figure sum. 📝 An...

about 1 month ago • 5 min read

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🤝 Google announced an 'expanded partnership' with Reddit. The $60M deal allows Google to train their AI on Reddit data and access to the Reddit data API, giving them real-time, structured data from Reddit. 🐼 Massive SERP volatility was tracked starting Friday 23rd February and extending over the weekend. The original 'Panda' Google update was rolled out 13 years ago on the...

about 2 months ago • 6 min read

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ✍️ Google is to clarify its position on the use of AI for content creation. Looking at the comments by search liaison Danny Sullivan, I am expecting a much firmer stance for content with minimal human input. 🏄 OpenAI is developing its own web search product that will compete directly with Google. The product is said to be based at least in part on Microsoft's Bing search....

about 2 months ago • 5 min read

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ♊ Google Bard is now 'Gemini', with a new mobile experience for Gemini and Gemini Advanced (available in the new Google One AI Premium Plan) with a new app on Android and iOS. 🛠️ In a tweet, Google said there is a "range of improvements coming" that will help deal with subdomain and parasite spam plaguing SERPs, that will be "on the way in the near future". More algorithm...

2 months ago • 6 min read

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 📜 Google has confirmed it will be removing the cache: operator functionality completely saying it was originally implemented for when websites were less reliable and it should not be used for SEO diagnostics. ⚠️ The Google Status Dashboard showed a significant issue with Google indexing new pages that started on 31st Jan and is still ongoing, impacting sites such as the...

2 months ago • 4 min read
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