SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ๐๏ธ Google Shopping is launching a personalised 'for you' feed. This new feed will include recommendations based on your recent searches and YouTube history as well as AI-generated shopping tips and summaries. ๐จ๐ผ Nick Fox replaces Prabhakar Raghavan as head of Google Search and Ads. While Raghavan will be staying at Google, in a new role, this restructuring may be, in part,...
9 days agoย โขย 6 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ๐ SearchGPT is rolling out to a small group of users. A new search icon appeared in the ChatGPT app for iOS in the US. This is likely a test for the rumoured SearchGPT full rollout later this year. ๐งโ๏ธ DOJ is considering 'breaking up' Google after the recent antitrust trial. Possible changes include ending revenue-sharing partnerships (i.e. Reddit), limiting exclusive...
15 days agoย โขย 5 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ๐ค Google confirms roll out of AI-organised search results. The rollout will begin with recipe pages and expand to "questions that may be open-ended or have no single right answer." Is this the beginning of the end of traditional SERPs? ๐ Google Lens is adding new ways to search using videos, photos and voice. Users can now search by combining recording a video or taking a...
23 days agoย โขย 6 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know โ ๏ธ Google has updated its spam policy with several notable changes, including talking about sites using "extensive automation to product content", likely meaning human-tweaked AI content. ๐ Some recent recoveries after the August core update are being reversed. The volatility continues as some sites that were hit particularly hard by last year's HCU are now seeing their...
30 days agoย โขย 5 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ๐ท๏ธ Google will label images as taken by a camera, edited or AI-generated. This will include an update to the 'about this image' feature and will roll out to ads and YouTube as well. ๐๏ธ Google is testing a 'Top Quality Store' badge on SERPs. This had previously been tested on mobile but has been seen in organic desktop results recently. This is similar to the other features...
about 1 month agoย โขย 6 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ๐๏ธ Google Search results now link directly to The Internet Archive's Wayback Machine. This new relationship between with the non-profit archive site follows up on Google removing cached pages on SERPs earlier this year. ๐ Google will now sanction GBP accounts with fake reviews, with three levels of severity. The potential restrictions include not receiving new reviews,...
about 1 month agoย โขย 5 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ๐ Initial reactions to SearchGPT, OpenAI's prototype search engine, have been mixed so far. Users have reported the typical hallucinations and incorrect information but also some better performance for certain types of queries. โ 26% of URLs ranking in SearchGPT don't receive traffic from Google. This could present new visibility opportunities. SearchGPT uses Bing's index...
about 2 months agoย โขย 6 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know โ๏ธ Google may use the og title as a source for your title on the SERPs. OG data is seen when content is shared on social media. It is customisable on most CMS platforms so may be worth including in your future content audits. ๐งโ๏ธ Yelp has sued Google regarding their "monopoly of local search". This is another in a long list of lawsuits Google has been hit with regarding...
about 2 months agoย โขย 8 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ๐ซ The Federal Trade Commission has banned AI-generated reviews. The FTC chain announced that these reviews "waste people's time and money", this has the potential to impact local SEO, with some companies buying reviews. ๐ค Google has confirmed the AI Overview links and citations are impacted by Google Core Updates. When asked, Google's John Mueller said "These are part of...
2 months agoย โขย 5 min read