SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know π Search Live officially launches in the US with no opt-in required. With this launch, Google demonstrated how this feature can assist with homework, board games, technology issues and travel advice. π€ Perplexity launches a Search API. This API will allow developers to access Perplexity 'search evaluation' metrics and integrate this data into other apps and platforms. π...
9 days agoΒ β’Β 5 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know π Google launches 'Gemini in Chrome' in the US. Gemini can clarify and summarise webpages as well as assist with browsing tasks such as tab management and search history. Agentic features are coming soon... π€ AI Mode is now available directly in the Chrome address bar. This update will be rolling out later this month in English in the US. This continues Google's...
16 days agoΒ β’Β 7 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know π― Google no longer supports the &num=100 parameter which allows you to request the top 100 results. This has impacted many rank checkers and SERP APIs require ten times as many requests for the same data. π Many users are seeing massive drops in GSC impressions, and increases in avg. position since &num=100 was disabled. The impact of tools scraping SERPs on GSC may have...
23 days agoΒ β’Β 8 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know π Rumours circulate of Apple planning to launch their AI search engine next year. The report suggests that this new technology will be powered by Google, and will integrate with Siri βοΈ Google must end exclusive search deals and share search data with competitors, according to the results of the DOJ antitrust trial. The judge also decided that Google does not have to...
30 days agoΒ β’Β 7 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know π‘οΈ The Google August 2025 spam update begins rollout. The update launched on 26 August 2025, and there have been some early reports of further impact on sites affected by the previous update in June. π Traditional search isn't declining, despite the growth of AI search. A Sparktoro study found that 95% of Americans continue to use traditional search each month. AI tool...
about 1 month agoΒ β’Β 6 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know π AI Mode expands to over 180 countries. With this expansion come new agentic features for restaurant reservations and the ability to share search results. Users can then pick up the shared search with follow up questions. π Googleβs Knowledge Graph saw its largest contraction in a decade in June: a two-stage, one-week drop of 6.26% β over 3 billion entities deleted,...
about 1 month agoΒ β’Β 4 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know π° Google launches a new Preferred Sources feature. This feature lets users choose which publishers appear the top of search results. Google also recommends adding 'Add as a preferred source' button to your site. βοΈ Google launches Flight Deals, a new AI-powered featured in Google Flights. This new tool uses a conversational chat interface to save travellers money on their...
about 2 months agoΒ β’Β 6 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πΈ Google confirms ads coming to AI Mode. A leaked document explains that ads will be based on the wider context of the conversation, not just the current query. So far, ad formats eligible for AI Mode include Text & Shopping ads. πΉ Google tests a new AI-powered version of Google Finance. This new page provides visualisations and an AI chatbot to access real-time data and...
about 2 months agoΒ β’Β 5 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know π Google AI Mode launches in the UK. After launching in the US and India, AI Mode launched in the UK on 28 July 2025. Users have reported a slow rollout but at the time of writing, it appears to be widely rolled out to most users. ποΈ Google recommends that your ecommerce site be compatible with AI agents. With the potential of an agentic web just around the corner, John...
2 months agoΒ β’Β 7 min read