profile

Core Updates SEO Newsletter

The Core Updates newsletter is written by Mark Williams-Cook, a veteran SEO who is Digital Marketing Director at Candour, Founder of AlsoAsked and organiser of SearchNorwich. Over 40,000 SEOs follow Mark's 'Unsolicited #SEO tips' on LinkedIn, which has now been wrapped up into the Core Updates newsletter, along with an overview of weekly news and the current episode of the Search with Candour episode, hosted by Jack Chambers-Ward.

Featured Post

πŸ—ΊοΈ Core Updates: Nov 2024 core update rolls out and Google Maps launches product search [18 Nov]

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πŸ” Google's November 2024 core update has started rolling out. This update had been already confirmed at the Google Web Creator summit. However, Google has reportedly said to "not expect a recovery from HCU any time soon." πŸ›οΈ Google Maps launches product search feature. This new feature includes real-time product availability and searching for specific products local to...

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πŸ” ChatGPT Search performs better than Google for time-sensitive queries. However, ChatGPT Search performed badly for most local search queries and still lacks many of the visual features of the established search engines. πŸ’¬ Conversational search is being tested in the Google app. This interface seems to be Google's reaction to ChatGPT's similar UI. Is this what people...

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ✨ OpenAI launches in ChatGPT Search. This feature is available now for Plus/Team users and delivers real-time search results using Bing's index. The ChromeGPT extension also launched alongside this update. πŸ§‘πŸ« Google now offers Grounding with Google Search and Gemini API. Grounding aims to reduce hallucinations and provide more up-to-date information. Compare Mode also lets...

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πŸ“ˆ Google has published new documentation about Google Trends. This page now includes helpful recommendations about analysing trends, keyword research and even creating content around trends. πŸ’° AI Overviews are inaccurate in 43% of finance-related searches. Data from The College Investor's recent study shows that AI Overviews particularly struggled with nuanced topics such...

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πŸ›οΈ Google Shopping is launching a personalised 'for you' feed. This new feed will include recommendations based on your recent searches and YouTube history as well as AI-generated shopping tips and summaries. πŸ‘¨πŸ’Ό Nick Fox replaces Prabhakar Raghavan as head of Google Search and Ads. While Raghavan will be staying at Google, in a new role, this restructuring may be, in part,...

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πŸ” SearchGPT is rolling out to a small group of users. A new search icon appeared in the ChatGPT app for iOS in the US. This is likely a test for the rumoured SearchGPT full rollout later this year. πŸ§‘βš–οΈ DOJ is considering 'breaking up' Google after the recent antitrust trial. Possible changes include ending revenue-sharing partnerships (i.e. Reddit), limiting exclusive...

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πŸ€– Google confirms roll out of AI-organised search results. The rollout will begin with recipe pages and expand to "questions that may be open-ended or have no single right answer." Is this the beginning of the end of traditional SERPs? πŸ” Google Lens is adding new ways to search using videos, photos and voice. Users can now search by combining recording a video or taking a...

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ⚠️ Google has updated its spam policy with several notable changes, including talking about sites using "extensive automation to product content", likely meaning human-tweaked AI content. πŸ“Š Some recent recoveries after the August core update are being reversed. The volatility continues as some sites that were hit particularly hard by last year's HCU are now seeing their...

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🏷️ Google will label images as taken by a camera, edited or AI-generated. This will include an update to the 'about this image' feature and will roll out to ads and YouTube as well. πŸŽ–οΈ Google is testing a 'Top Quality Store' badge on SERPs. This had previously been tested on mobile but has been seen in organic desktop results recently. This is similar to the other features...

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πŸ—ƒοΈ Google Search results now link directly to The Internet Archive's Wayback Machine. This new relationship between with the non-profit archive site follows up on Google removing cached pages on SERPs earlier this year. πŸ“ Google will now sanction GBP accounts with fake reviews, with three levels of severity. The potential restrictions include not receiving new reviews,...