SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know π€ Google fixes AI Mode tracking issues. Google has removed the noreferrer tag that was causing AI Mode traffic to be attributed as Direct on GA4. Referral traffic from AI Mode is now landing in the Organic Search channel. π΅οΈ Reddit launches Reddit Pro Trends, a free tool to track keywords and brand mentions. Pro Trends allows users to see real-time search trend data and...
12 days agoΒ β’Β 6 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know π€ Google launches AI Mode in the US. AI Mode uses Gemini to offer a conversational style interface, similar to ChatGPT Search or Perplexity. According to Google, this is "only a glimpse of what's to come." π Clicks from AI Mode are currently not trackable in GSC but will be soon. It was initially believed that clicks from AI Mode would not be trackable at all but John...
19 days agoΒ β’Β 8 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know π Google clarifies that AI Overviews count as one position on Google Search Console. John Mueller explains that AIOs are considered "one block" so, no matter where the link is within the AIO, it's considered a single position. ποΈ Redacted documents from Google's DOJ trial give details about ranking signals. The details include information about ABC signals, Topicality and...
26 days agoΒ β’Β 5 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know π Google confirms their system has favoured larger sites and they didnβt intend this but thatβs how the algorithm has evolved. Google also stated that they're actively trying to correct this but fixes can take months to implement. π₯οΈ AI Overviews appear for over 13% of all queries. Unsurprisingly, over 88% of the queries that trigger AIOs are informational. There has also...
about 1 month agoΒ β’Β 7 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ποΈ ChatGPT Search adds new shopping features. Product suggestions can now appear in carousels and will pull details from structured data. OpenAI also confirmed that these are organic results, not ads or sponsored products. π₯οΈ Google's AI Mode expands to include local results and products cards. AI Mode is also being tested for users who haven't opted in and, if you do want...
about 1 month agoΒ β’Β 5 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know βΆοΈ Google is testing AI Overviews on YouTube. Video carousels featuring AI highlight clips may appear for product searches and even some local searches. This continues Google's expansion of AIOs into every corner of Search. π€³ Users can now review their video verification recordings for Google Business Profile. Video verification can be difficult to get right the first time...
about 2 months agoΒ β’Β 6 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know π§ͺ AI Overviews reduce clicks by 34.5% according to a new study of 300,000 keywords by Ahrefs. The test backs up reports of site owners suggesting a 20-40% reduction in clicks as AIOs rolled out. π Site Stats Database has released a free version with data on 10,000 domains, allowing you to find low DA/high traffic sites, filter for HCU/Core Update recoveries, sort by...
about 2 months agoΒ β’Β 5 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πΌοΈ AI Mode is now multimodal, allowing users to search using images as well as text and speech. AI Mode can identify multiple objects in an image to build a multi-layered response using Google's 'query fan-out technique'. π Google has filed a new patent for search based on a user's browsing and email history. This uses NLP to help users retrieve previous search results,...
2 months agoΒ β’Β 6 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know π GeeksForGeeks, a 70M per month traffic "computer science portal for geeks" website has been deindexed from Google with little surprise from SEOs, although the site is calling it a "temporary issue with Google Search". π
Danny Sullivan says Google don't measure brand, but lists some things Google do care about, which are for all intents and purposes the definition of...
2 months agoΒ β’Β 6 min read