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Core Updates SEO Newsletter

Weekly SEO updates from Mark Williams-Cook

The Core Updates newsletter is written by Mark Williams-Cook, a veteran SEO who is Digital Marketing Director at Candour, Founder of AlsoAsked and organiser of SearchNorwich. Over 40,000 SEOs follow Mark's 'Unsolicited #SEO tips' on LinkedIn, which has now been wrapped up into the Core Updates newsletter, along with an overview of weekly news and the current episode of the Search with Candour episode, hosted by Jack Chambers-Ward.

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πŸ”¨ Core Updates: Google site reputation abuse update live and are Google losing market share? [6 May]

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πŸ”¨ Google's "site reputation abuse" update began rolling out yesterday, Sunday 5th May, which will consider low-value, third-party content produced primarily for ranking purposes and without close oversight to be spam. πŸ€• You may have to wait for another 'update cycle' for your website to recover its Google traffic if it has been a victim of 'some bigger effects', according...

3 days agoΒ β€’Β 6 min read

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🏁 The March Core Update finished on 19th April. Google just didn't update their dashboard or tell us for another week, nobody knows why, it's annoying and we are still seeing volatility as the ripples of the update move over the web. πŸ” ChatGPT may be launching a search feature, according to rumours started because OpenAI's recent SSL certificate logs revealed they have...

10 days agoΒ β€’Β 4 min read

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πŸ–±οΈ Google Adsense has launched "Ad intents" ad type, which adds hyperlinks within your existing content that lead back to Google Search Engine Result Pages, rather than an advertiser's website. πŸ–ΌοΈ Google has discontinued its support for video carousel markup saying that it "ultimately found that it wasn't useful for the ecosystem at scale." You can however leave the markup...

17 days agoΒ β€’Β 5 min read

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πŸ“° Google has begun blocking links to California news outlets from search results in a protest to a proposed law that would require large online platforms to pay a β€˜journalism usage fee’. πŸ“Š A 1,000 keyword analysis of health symptom searches in Google, many covering serious concerns, has shown Quora is the second most prominent site, where it's easy to find spammed, copied...

24 days agoΒ β€’Β 5 min read

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πŸ’Έ Google is considering charging for AI-powered search features, exploring options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI. πŸ€– Google has begun Search Generative Experience (SGE) trials in the UK with a small proportion of logged-in UK users seeing an AI-generated overview at...

about 1 month agoΒ β€’Β 6 min read
Mark, Jack and Snoop in the Core Updates newsletter

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πŸ” Bing Deep Search is now available. It uses the existing Bing index and leverages GPT-4 to expand and enhance the query. It takes about 30 seconds to bring back results that may not have been displayed in a typical search. πŸ“… Google will launch their Search Generative Experience (SGE) on 14th May, to coincide with the Google I/O event, according to a post by Eli Schwartz,...

about 1 month agoΒ β€’Β 5 min read

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πŸ€– Google SGE has started public tests for users who have not opted into the Google Seach Generative Experience labs feature. A small subset of US search traffic will see AI overviews for some queries. πŸ¦Ήβ™€οΈ The March 2024 Spam Update finished rolling out on 20th March, 15 days after starting on 5th March. The second part of the update that targets "abusing authority" sites...

about 1 month agoΒ β€’Β 5 min read

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πŸ§‘βš–οΈ Excerpts from Google’s Anti-Trust trial have been written up by Ethan Lazuk, highlighting interesting points relating to SEO, including the search engine's reliance on user data decreasing as language processing is improving. πŸ•·οΈ A Google exploit that exposed various website variables including non-public metrics used for ranking is currently being fixed by their...

about 2 months agoΒ β€’Β 5 min read

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ⏰ On 5th March Google released two updates; a core update and a spam update. Google says these are more significant than previous updates and will take approximately one month to roll out. πŸ—‘οΈ Google's definition of spam has been expanded to specifically include websites which are "created primarily to match very specific search queries". This likely means the AI-generated...

about 2 months agoΒ β€’Β 6 min read

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ⏰ The Internet Archive website appears to have been penalised by Google due to thin adult affiliate pages with it dropping from an estimated 8M monthly organic visits to 1M according to Ahrefs. πŸ“° Google is paying publishers to test unreleased Gen AI platform in a deal that means independent publishers must publish 3 stories per day, in exchange for a 5-figure sum. πŸ“ An...

2 months agoΒ β€’Β 5 min read
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