SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know π Google releases the February 2026 Discover core update. The Google Discover documentation was also updated to recommend avoiding clickbait, sensationalism and artificially inflating engagement. βͺοΈ Bing launches multi-turn search worldwide. Multi-turn search allows users to perform follow-up searches in a Copilot chat without leaving the search engine results page. βοΈ...
9 days agoΒ β’Β 5 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know π Google introduces Chrome Auto Browse to Chrome. Google is launching a Gemini-powered agentic experience that can complete multi-step research and browsing processes. β Yahoo launches Yahoo Scout, an AI-powered answer engine. Yahoo Scout uses Claude and, most interestingly, it appears to be more friendly than other AI search engines when linking directly and opening to...
16 days agoΒ β’Β 5 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know π Traffic from SEO is only down -2.5% YoY and AIOs stealing clicks is a 'myth' according to a study based on Graphite and Similarweb data that analysed over 40,000 of the largest sites in the US. π eBay bans AI agents and LLM-driven bots from its platform. This is the first move from a major ecommerce site in banning unauthorised AI agents. eBay also updated its robots.txt...
23 days agoΒ β’Β 7 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know π Apple confirms that Gemini will power Siri and Apple Intelligence in the future. This new partnership comes after months of speculation as well as legal issues over Google and Apple signing exclusivity deals. π§ Gemini introduces Personal Intelligence, a way to connect Gemini to other Google apps for more personalised suggestions. Launching in beta in the US, Personal...
about 1 month agoΒ β’Β 6 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know π Google announces Universal Commerce Protocol, a new standard for agentic commerce,. UCP will allow agents to discover and purchase products more easily and will add new checkout features to AI Mode and Gemini. π§πΌ Google announces Business Agent, a "branded AI agent" that can answer questions on behalf of retailers. This feature launches with eligible US retailers today...
about 1 month agoΒ β’Β 7 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward Top 10 SEO stories of 2025 π New features were added to Google Search Console including query groups, social channels and AI-powered configurations. GSC continues to be an essential tool for SEOs and these additions help expand its capabilities. βοΈ AI Mode launched in May 2025 and has since expanded to over 200 countries and 35 languages. AI Mode also introduced agentic search to Google and could...
about 1 month agoΒ β’Β 3 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know π¨βοΈ Google sues SerpApi over unlawful scraping of search results. Google accuse SerpApi of using tactics like cloaking and dynamic crawler names to escape security measures and reselling the scraped content to users. π€ 8 million users' AI conversations sold by Chrome extensions. These extensions harvested AI conversations via script injections and sold user data, despite...
about 2 months agoΒ β’Β 4 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know β οΈ Google's December 2025 core update begins rolling out. As is tradition, Google announces their latest core update just in time for Christmas. The rollout began on 11th December 2025 and may take up to 3 weeks to complete. π Google introduces social channels in Google Search Console. This allows users to find clicks, impressions and trending data in the GSC Insights...
2 months agoΒ β’Β 4 min read
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know π Google Search Console adds an AI-powered configuration to Performance report. This feature allows users to create filters and comparisons using natural language. LLMs may hallucinate so don't blindly trust these insights! π Google's Year in Search shares the most searched terms of 2025. Top global searches include AI tools such as Gemini and DeepSeek and the AI-generated...
2 months agoΒ β’Β 4 min read