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The Core Updates newsletter is written by Mark Williams-Cook, a veteran SEO who is Digital Marketing Director at Candour, Founder of AlsoAsked and organiser of SearchNorwich. Over 40,000 SEOs follow Mark's 'Unsolicited #SEO tips' on LinkedIn, which has now been wrapped up into the Core Updates newsletter, along with an overview of weekly news and the current episode of the Search with Candour episode, hosted by Jack Chambers-Ward.
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 📈 Google launches the Google Trends API. This API is available for early testers and allows users to compare & merge different trends with consistently scaled 'search interest' data, rather than individual scales on the Trends website. 📊 Google launches an MCP for Google Analytics 4. A Model Context Protocol (MCP) server enables users to "chat with their data" by directly...
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ✅ The June 2025 Core Update completed its rollout on 17 July 2025. This appears to have been a relatively quiet core update compared to some of the more volatile recent changes. 🕵️ OpenAI launches ChatGPT agent. This is one of the first major demonstrations of the "agentic web" future that many experts are predicting. ChatGPT was able to browse, compare and order a roast...
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 📸 Content on professional Instagram accounts is now indexable by Google by default. This reinforces the importance of being consistent across both social media and organic search. 🌐 Both OpenAI and Perplexity announce their own web browsers. This is hugely important, as it is likely that user data mined from browsers will play a vital role in the future of managing the...