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Core Updates SEO Newsletter

The Core Updates newsletter is written by Mark Williams-Cook, a veteran SEO who is Digital Marketing Director at Candour, Founder of AlsoAsked and organiser of SearchNorwich. Over 40,000 SEOs follow Mark's 'Unsolicited #SEO tips' on LinkedIn, which has now been wrapped up into the Core Updates newsletter, along with an overview of weekly news and the current episode of the Search with Candour episode, hosted by Jack Chambers-Ward.

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πŸ—ƒοΈ Core Updates: Google now links to The Wayback Machine and fake reviews on GBP will be penalised [16 Sep]

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πŸ—ƒοΈ Google Search results now link directly to The Internet Archive's Wayback Machine. This new relationship between with the non-profit archive site follows up on Google removing cached pages on SERPs earlier this year. πŸ“ Google will now sanction GBP accounts with fake reviews, with three levels of severity. The potential restrictions include not receiving new reviews,...

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πŸ” Initial reactions to SearchGPT, OpenAI's prototype search engine, have been mixed so far. Users have reported the typical hallucinations and incorrect information but also some better performance for certain types of queries. β›• 26% of URLs ranking in SearchGPT don't receive traffic from Google. This could present new visibility opportunities. SearchGPT uses Bing's index...

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ✍️ Google may use the og title as a source for your title on the SERPs. OG data is seen when content is shared on social media. It is customisable on most CMS platforms so may be worth including in your future content audits. πŸ§‘βš–οΈ Yelp has sued Google regarding their "monopoly of local search". This is another in a long list of lawsuits Google has been hit with regarding...

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🚫 The Federal Trade Commission has banned AI-generated reviews. The FTC chain announced that these reviews "waste people's time and money", this has the potential to impact local SEO, with some companies buying reviews. πŸ€– Google has confirmed the AI Overview links and citations are impacted by Google Core Updates. When asked, Google's John Mueller said "These are part of...

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πŸ“ˆ Google has launched the August 2024 core update. This appears to be a response to the September 2023 Helpful Content Update with some affected sites beginning to see some recovery for the first time according to Lily Ray. ❌ An ongoing issue is affecting rankings in Google Search. This incident was first reported on 15 August 2024 and Google has confirmed that it is...

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know βš–οΈ A federal judge has ruled that Google is an illegal monopoly and violates anti-trust laws. This decision comes primarily from Google's practice of paying companies such as Apple to be the default search engine on their devices. πŸ•΅οΈ Google is introducing recommendations to Google Search Console. This is different to the Insights feature and will provide suggestions about...

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πŸ“‰ There may have been a big Bing update launched at the end of May 2024. Glenn Gabe has reported significant volatility, the largest since Bing's previous update in January 2023. πŸ—ΊοΈ Google may make hreflangs less important with a shift towards automatic language detection. Gary Illyes, on Search Off The Record, said that he thinks organic search "will rely less on...

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πŸ“… A new Google Core Update is expected soon, with Google's Search Liaison Danny Sullivan saying: "I would expect we'll see one in the coming weeks, because that fits in with our general cycle." πŸ“Š SEMrush has launched a new filter that is tracking features such as Buying Guides, Things to Know, Discussions and Forums, Datasets and more, with data populating from 4th July. 🌎...

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know πŸ–ΌοΈ Google has added support for image metadata to label images as AI-manipulated or extended. The documentation has also taken the "AI-generated" label out of Beta, rolling out full support. 🌎 Country-specific SERP labels have been tested in Search. In the example discovered, the South African flag and "South African" appeared to the right of the title in the SERP. It is...

SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ⏳ Google Search Console data experienced significant delays that are now resolved. Many users reported no clicks or impressions from 29 June - 3 July with delays of more than 100 hours. 0️⃣ Nearly 60% of Google searches end without a click in 2024, according to a study by SparkToro. The study also found the introduction of AI Overviews coincided with a drop in mobile...