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The Core Updates newsletter is written by Mark Williams-Cook, a veteran SEO who is Digital Marketing Director at Candour, Founder of AlsoAsked and organiser of SearchNorwich. Over 40,000 SEOs follow Mark's 'Unsolicited #SEO tips' on LinkedIn, which has now been wrapped up into the Core Updates newsletter, along with an overview of weekly news and the current episode of the Search with Candour episode, hosted by Jack Chambers-Ward.
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 📑 AI Overviews have been found linking to Google SERPs rather than directly to website. This is, understandably, very controversial in the eyes of publishers and feels similar to the recently-discontinued Page Annotations feature. 🙅 If users don't use your pages in search, they may fall out of the index. This answer to a user's questions seems to reaffirm Google's Navboost...
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🤖 Google tests AI Mode, an upgraded version of AI Overviews. AI Mode uses Gemini 2.0 to conduct multimodal searches for complex queries. It is currently available if you are a Google One Premium subscriber. ⏫ AI Overviews expand with no sign-in requirements, availability to teenagers and the use of Gemini 2.0. AIOs are used by more than a billion people worldwide and...
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ▶️ Video engagement, closed captions and channel authority are some of YouTube's key ranking factors. This study also found that 8-9 minutes is the optimal length and cannibalisation is not a factor on YouTube. 🧑⚖️ Chegg, an online study platform, sues Google for stealing their content in AI Overviews. Chegg reports that organic traffic is key to its business and that...