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The Core Updates newsletter is written by Mark Williams-Cook, a veteran SEO who is Digital Marketing Director at Candour, Founder of AlsoAsked and organiser of SearchNorwich. Over 40,000 SEOs follow Mark's 'Unsolicited #SEO tips' on LinkedIn, which has now been wrapped up into the Core Updates newsletter, along with an overview of weekly news and the current episode of the Search with Candour episode, hosted by Jack Chambers-Ward.
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🤖 Google launches AI Mode in the US. AI Mode uses Gemini to offer a conversational style interface, similar to ChatGPT Search or Perplexity. According to Google, this is "only a glimpse of what's to come." 📉 Clicks from AI Mode are currently not trackable in GSC but will be soon. It was initially believed that clicks from AI Mode would not be trackable at all but John...
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 📊 Google clarifies that AI Overviews count as one position on Google Search Console. John Mueller explains that AIOs are considered "one block" so, no matter where the link is within the AIO, it's considered a single position. 🗃️ Redacted documents from Google's DOJ trial give details about ranking signals. The details include information about ABC signals, Topicality and...
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 📊 Google confirms their system has favoured larger sites and they didn’t intend this but that’s how the algorithm has evolved. Google also stated that they're actively trying to correct this but fixes can take months to implement. 🖥️ AI Overviews appear for over 13% of all queries. Unsurprisingly, over 88% of the queries that trigger AIOs are informational. There has also...