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The Core Updates newsletter is written by Mark Williams-Cook, a veteran SEO who is Digital Marketing Director at Candour, Founder of AlsoAsked and organiser of SearchNorwich. Over 40,000 SEOs follow Mark's 'Unsolicited #SEO tips' on LinkedIn, which has now been wrapped up into the Core Updates newsletter, along with an overview of weekly news and the current episode of the Search with Candour episode, hosted by Jack Chambers-Ward.
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 📰 Google launches a new Preferred Sources feature. This feature lets users choose which publishers appear the top of search results. Google also recommends adding 'Add as a preferred source' button to your site. ✈️ Google launches Flight Deals, a new AI-powered featured in Google Flights. This new tool uses a conversational chat interface to save travellers money on their...
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 💸 Google confirms ads coming to AI Mode. A leaked document explains that ads will be based on the wider context of the conversation, not just the current query. So far, ad formats eligible for AI Mode include Text & Shopping ads. 💹 Google tests a new AI-powered version of Google Finance. This new page provides visualisations and an AI chatbot to access real-time data and...
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🔍 Google AI Mode launches in the UK. After launching in the US and India, AI Mode launched in the UK on 28 July 2025. Users have reported a slow rollout but at the time of writing, it appears to be widely rolled out to most users. 🛍️ Google recommends that your ecommerce site be compatible with AI agents. With the potential of an agentic web just around the corner, John...