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The Core Updates newsletter is written by Mark Williams-Cook, a veteran SEO who is Digital Marketing Director at Candour, Founder of AlsoAsked and organiser of SearchNorwich. Over 40,000 SEOs follow Mark's 'Unsolicited #SEO tips' on LinkedIn, which has now been wrapped up into the Core Updates newsletter, along with an overview of weekly news and the current episode of the Search with Candour episode, hosted by Jack Chambers-Ward.
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ๐ Google's generative UI expands from AI Mode into AI Overviews. This generative UI introduces interactive tools, visualisations and simulations directly into the search results page. โ Google's August 2026 spam update began and was completed. The rollout lasted a little more than 2 days, similar to the previous spam update in June 2026. It's still early days but this...
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ๐ท๏ธ Claude adds watermarks to AI-generated content. This new transparency will be added to all content including text, code and images and is driven by the EU AI Act's Article 50. ๐ค Microsoft Clarity adds a new scrape-to-referral ratio metric. This metric compares the scraping activity from AI crawlers with the referral traffic received from those crawlers. ๐ AI traffic to...
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ๐ Microsoft Clarity introduces branded and non-branded AI query data. Queries will be labelled and can be filtered by branded or non-branded. Share of Authority can also be broken down by branded and non-branded queries. โ๏ธ Cloudflare adds AEO visibility dashboard to its AEO suite. This new dashboard joins the existing Agent Readiness tool and includes metrics such as...