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The Core Updates newsletter is written by Mark Williams-Cook, a veteran SEO who is Digital Marketing Director at Candour, Founder of AlsoAsked and organiser of SearchNorwich. Over 40,000 SEOs follow Mark's 'Unsolicited #SEO tips' on LinkedIn, which has now been wrapped up into the Core Updates newsletter, along with an overview of weekly news and the current episode of the Search with Candour episode, hosted by Jack Chambers-Ward.
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🖥️ Desktop accounts for over 90% of referral traffic from AI search. This may be skewed because Apple's Safari, is the default browser for nearly 1 billion users and doesn't have AI search included by default...yet. 🫥 Google Search Console fails to report on 50% of queries. This is particularly apparent with conversational-style/long-tail queries, which are likely to grow...
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🤖 Google fixes AI Mode tracking issues. Google has removed the noreferrer tag that was causing AI Mode traffic to be attributed as Direct on GA4. Referral traffic from AI Mode is now landing in the Organic Search channel. 🕵️ Reddit launches Reddit Pro Trends, a free tool to track keywords and brand mentions. Pro Trends allows users to see real-time search trend data and...
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🤖 Google launches AI Mode in the US. AI Mode uses Gemini to offer a conversational style interface, similar to ChatGPT Search or Perplexity. According to Google, this is "only a glimpse of what's to come." 📉 Clicks from AI Mode are currently not trackable in GSC but will be soon. It was initially believed that clicks from AI Mode would not be trackable at all but John...