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The Core Updates newsletter is written by Mark Williams-Cook, a veteran SEO who is Digital Marketing Director at Candour, Founder of AlsoAsked and organiser of SearchNorwich. Over 40,000 SEOs follow Mark's 'Unsolicited #SEO tips' on LinkedIn, which has now been wrapped up into the Core Updates newsletter, along with an overview of weekly news and the current episode of the Search with Candour episode, hosted by Jack Chambers-Ward.
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🔄 Google's March 2025 core update has begun rolling out. The rollout started on 13 March 2025 and is the first core update of 2025. As always, Google says it may take up to 2 weeks to complete. 🙅 LLMs provide "confidently wrong" answers to more than 60% of queries. These inaccuracies range from Perplexity's 37% to Grok 3's staggering 94%. Also, ChatGPT Search was found to...
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🤖 Google tests AI Mode, an upgraded version of AI Overviews. AI Mode uses Gemini 2.0 to conduct multimodal searches for complex queries. It is currently available if you are a Google One Premium subscriber. ⏫ AI Overviews expand with no sign-in requirements, availability to teenagers and the use of Gemini 2.0. AIOs are used by more than a billion people worldwide and...
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know ▶️ Video engagement, closed captions and channel authority are some of YouTube's key ranking factors. This study also found that 8-9 minutes is the optimal length and cannibalisation is not a factor on YouTube. 🧑⚖️ Chegg, an online study platform, sues Google for stealing their content in AI Overviews. Chegg reports that organic traffic is key to its business and that...