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The Core Updates newsletter is written by Mark Williams-Cook, a veteran SEO who is Digital Marketing Director at Candour, Founder of AlsoAsked and organiser of SearchNorwich. Over 40,000 SEOs follow Mark's 'Unsolicited #SEO tips' on LinkedIn, which has now been wrapped up into the Core Updates newsletter, along with an overview of weekly news and the current episode of the Search with Candour episode, hosted by Jack Chambers-Ward.
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 📈 Google has published new documentation about Google Trends. This page now includes helpful recommendations about analysing trends, keyword research and even creating content around trends. 💰 AI Overviews are inaccurate in 43% of finance-related searches. Data from The College Investor's recent study shows that AI Overviews particularly struggled with nuanced topics such...
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🛍️ Google Shopping is launching a personalised 'for you' feed. This new feed will include recommendations based on your recent searches and YouTube history as well as AI-generated shopping tips and summaries. 👨💼 Nick Fox replaces Prabhakar Raghavan as head of Google Search and Ads. While Raghavan will be staying at Google, in a new role, this restructuring may be, in part,...
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🔍 SearchGPT is rolling out to a small group of users. A new search icon appeared in the ChatGPT app for iOS in the US. This is likely a test for the rumoured SearchGPT full rollout later this year. 🧑⚖️ DOJ is considering 'breaking up' Google after the recent antitrust trial. Possible changes include ending revenue-sharing partnerships (i.e. Reddit), limiting exclusive...