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The Core Updates newsletter is written by Mark Williams-Cook, a veteran SEO who is Digital Marketing Director at Candour, Founder of AlsoAsked and organiser of SearchNorwich. Over 40,000 SEOs follow Mark's 'Unsolicited #SEO tips' on LinkedIn, which has now been wrapped up into the Core Updates newsletter, along with an overview of weekly news and the current episode of the Search with Candour episode, hosted by Jack Chambers-Ward.
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🗃️ Google Search results now link directly to The Internet Archive's Wayback Machine. This new relationship between with the non-profit archive site follows up on Google removing cached pages on SERPs earlier this year. 📍 Google will now sanction GBP accounts with fake reviews, with three levels of severity. The potential restrictions include not receiving new reviews,...
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🔍 Initial reactions to SearchGPT, OpenAI's prototype search engine, have been mixed so far. Users have reported the typical hallucinations and incorrect information but also some better performance for certain types of queries. ⛕ 26% of URLs ranking in SearchGPT don't receive traffic from Google. This could present new visibility opportunities. SearchGPT uses Bing's index...
SEO tips and updates from Mark Williams-CookSearch with Candour hosted by Jack Chambers-Ward SEO updates you need to know 🚫 The Federal Trade Commission has banned AI-generated reviews. The FTC chain announced that these reviews "waste people's time and money", this has the potential to impact local SEO, with some companies buying reviews. 🤖 Google has confirmed the AI Overview links and citations are impacted by Google Core Updates. When asked, Google's John Mueller said "These are part of...